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Users will soon have a updated setting that permits them to reduce the amount of AI-created content appearing in their feeds. This initiative comes as the service disclosed that it presently contains over 1 thousand million content made with AI.

Testing and Rollout

This change is being tested over the next few weeks before a global release. This shift coincides with a surge in AI content, driven by recent video-generation tools.

The Broader AI Trend

Studies have shown that approximately a tenth of the fastest-growing content creators on a competing service primarily display AI-generated videos. A considerable share of this content is considered low-quality AI content, a term for poor-quality, factory-style content that is typically illogical or dreamlike.

Based on user feedback that a lot of users enjoy content made with AI tools, from computer-generated images to educational videos, and we want to provide users the ability to increase or decrease of that, according to their own choices,” said a company executive.

AI on the Platform

The service disclosed that there are now over a billion videos on its service identified as made with AI. In total, in excess of 100 million pieces of content are uploaded to the service each day, making AI content a relatively small part of its overall inventory.

How to Adjust Settings

Viewers will be capable of decrease or raise the level of artificial media they watch by opening the “manage topic” feature in the platform and picking the AI content topic. Additional categories that are already be controlled under the setting encompass current affairs, fashion, aesthetics, and dance.

Platform Guidelines

Its guidelines mandate creators to label convincing artificially created content, and it forbids malicious deepfakes of public figures or crisis events. Any authentic-looking AI video that is unmarked can be deleted under its terms of service.

Additionally, the app will henceforth apply an AI-generated label to content created with its proprietary AI systems, or detected by an collaborative effort for spotting AI-generated material. This measure is designed to stop users from seeking to evade the disclosure requirement.

Responsible AI Funding

TikTok is additionally establishing a two million dollar educational fund for specialists and groups to produce informative material about using AI responsibly. This project will benefit non-profit groups focused on teaching coding and technology.

Content Safety Approach

The video-sharing app has justified its moderation strategy, amid discussion over proposals to cut jobs for hundreds of safety staff in the United Kingdom. TikTok is set to eliminate a significant number of roles in its trust and safety team in London, with trade unions and online safety experts voicing alarm that people are being substituted by automated systems.

A senior executive stated that human moderation would continue to be important, but artificial intelligence can shield workers by eliminating the most harmful content prior to it is viewed by humans. TikTok stated a significant reduction in shocking and graphic content handled by safety staff over the previous year due to intervention by its automated systems.

We believe it is crucial to balance humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s extremely critical to limit contact with dangerous material as rapidly, which is why a significant AI assistance is proving valuable work at speed.”