This Tug-of-War Over CNN Reveals How Broken American Media Truly Is.
This past Thursday night, while unconfirmed reports spread regarding the Brown University gunman, the network's Kaitlan Collins used social media, highlighting the uncertainty and directing people to her network’s 9pm newscast.
Even though it is by no means a flawless news source, her words resonated for numerous observers. It stands as one of the organizations where there exists reality-based and mostly reliable reporting – particularly during crises such as the one unfolding in the vicinity of a New Hampshire storage facility.
A Precarious State Amid a Business Battle
However the news network, now four and a half decades old, finds itself in a vulnerable state as two huge media corporations vie for ownership of its parent company, Warner Bros Discovery.
Whatever the outcome, the destiny of CNN has been drawn into a major game of corporate ownership, rather than as a question of what benefits the information-seeking public.
“This represents another instance of the deep structural problems with origins in decades of governmental choices,” said Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Penn.
The conjecture about which company will control Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – overlooks a broader point.
“The narrative is crafted as a business story with influential figures as the protagonists, but there is very little discussion of the public interest,” Pickard added.
The Additional Factor: The Former President
The CNN scenario is further muddied by Donald Trump’s longstanding stance about a network he has consistently labeled as perhaps his chief “fake news” adversary.
Think back to the shouts of “CNN sucks!” at Trump's rallies, his administration's retaliatory revocation of reporter Jim Acosta’s press credentials, or his clashes with Collins in White House briefings.
Trump now claims that the network requires new ownership. This can be interpreted as ownership that will protect him from criticism and scrutiny. That is one reason why he seems to favor Paramount Skydance, which has made a hostile bid.
There is a basis to like that suitor more. For one thing, it is led by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
Paramount, parent of CBS News, also recently placed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the editor-in-chief of that storied news network.
A Possibility of More Uncertainty
It is important to note, if Netflix wins, CNN and other cable outlets would first be spun off into a independent unit. That would be a welcome development to many at the network, but it’s not exactly a guarantee of stability. That structure could set up CNN for another sale. There is no finish line.
If you ask Timothy Wu, a lot of this is a violation of antitrust statutes, anyway. The well-known analyst of big tech’s dominance stated that competition laws should disallow both deals.
“Both acquisition attempts would be detrimental to the country, and both should be opposed by anti-trust authorities,” Wu recently wrote.
The Fundamental Problem and a Path Forward
Whatever happens with this particular battle, the bigger problem persists.
“Our current system is a highly anti-democratic system, but we ought not succumb to learned helplessness,” Pickard said. Policy decisions – originating in the 1930s and 1940s – helped to foster this hyper-commercialized monster, and different policy decisions can tackle it.
Will that happen in an era where the Federal Communications Commission chair will not confirm that the agency is independent? Reform is a distant prospect now, but that should not imply it will be impossible forever.
Initiatives that bolster independent news organizations, bolster local journalism, fund public media, and prohibit the consolidation of media power in too few hands are achievable – they are necessary for a healthy democracy.
When it comes to media ownership, size does not equal quality. And news organizations such as CNN shouldn’t be tools in the most recent merger game.